App Marketing Performance Benchmarks & Trends
Explore long-term shifts and benchmarks — updated quarterly — to uncover what’s working, what’s not, and how you compare to the competition.
All results are based on fully anonymous and aggregated data. To ensure statistical validity, we follow strict volume thresholds and methodologies.
New data. New look.
The AppsFlyer benchmarks site just got a major upgrade!
What's new
- Up to 8 quarters of data in a single view
- Media type breakdown
- Market share splits by country and media type
- Movers & shakers trends