Cost import: new capabilities, new name

With Cost Import, formerly known as “Ad Spend Ingestion”, ROI360 users now have the ability not only to import cost data but also to correct data from API connections as necessary. In addition, it is now possible to associate cost to agencies using the new agency field. These new capabilities join the existing features that include importing cost data via the AppsFlyer platform or sending it by email, with the aim of getting 100% coverage for marketing cost data in AppsFlyer for optimal ROAS optimizations. Cost Import can be utilized by advertisers and ad networks, and it is available to both ROI360 standard and advanced users.