Playing in the Sandbox: A deep dive into the Attribution API

Speakers:

Gil Bouhnick Director of Product at AppsFlyer

Efi Cohen Product Team Lead at Playtika

Roi Tamir Senior Product Manager at AppsFlyer

Tuomas Vapaavuori Engineering Team Lead at Unity

Key highlights

1. The impact of the Privacy Sandbox’s Attribution API on mobile advertising
2. Early insights and observations from the API’s implementation
3. Key differences between SKAN and the Privacy Sandbox
4. How noise affects Sandbox reports

What’s in this video?

Since the Privacy Sandbox was announced, it’s become a key topic in mobile advertising, promising to change how we approach attribution, targeting, and retargeting. In this webinar, We focus on the Attribution API within the Privacy Sandbox and its potential to reshape attribution while prioritizing user privacy.

Our panel of experts covers everything from early adoption trends to how it compares with SKAN, helping you navigate these changes in a privacy-first world.

Watch recording here