Unlock Complete, Unified, and Private iOS Attribution for Meta Campaigns with AppsFlyer
In today’s mobile marketing landscape, data is often partial, delayed, and fragmented, making it challenging to gain a clear understanding of your campaign performance and achieve a high return on ad spend (ROAS). To solve this, AppsFlyer and Meta have partnered to deliver a more complete, unified, and privacy-first measurement solution for Meta app promotion campaigns on iOS.
This enhancement ensures that you not only gain more complete and accurate insights but also maintain the highest standards of data privacy.
More complete attribution across all iOS users
One of the major challenges marketers face is capturing performance across all types of iOS users, especially after Apple’s introduction of App Tracking Transparency (ATT). With our latest update, you can now measure both opted-in ATT users and users who haven’t opted in, ensuring your attribution data is more complete.
With full and timely attribution and LTV data, you can more accurately assess the full impact of your Meta campaigns and avoid blind spots in your attribution data.
Unified data insights under one roof
What makes this solution stand out is its ability to unify Meta’s Advanced Aggregated Event Measurement (AEM) signals with AppsFlyer’s proprietary modeling into one unique Single Source of Truth (SSOT). This solution offers a more unified view of your iOS campaigns, consolidating every touchpoint into one actionable data stream.
Marketers no longer need to juggle multiple data sets to make sense of campaign performance. With a more holistic and accurate view, you can optimize campaigns more confidently and efficiently.
Privacy-first
While delivering complete and unified insights is crucial, protecting user privacy remains our top priority. This enhancement strictly adheres to privacy guidelines, fully aligned with Meta’s AEM privacy protocols.
Getting started
Getting started is simple: just turn on the “Advanced Data Sharing” toggle within your Meta Ads settings under the Integration tab. This enhancement applies to last-click attribution (not re-engagement) with a 24-hour attribution window on iOS.
If you’re ready to take your Meta campaigns to the next level with more complete, unified, and private insights, click here to learn more or reach out to us for assistance.
Final thoughts
In partnership with Meta, AppsFlyer’s enhanced iOS measurement solution is a game-changer for marketers. By focusing on completeness, unified insights, and privacy-first practices, this update helps ensure that your Meta campaigns perform at their best while safeguarding user data. It’s time to embrace smarter, more accurate attribution and make the most of every iOS interaction.
