The 2024 festive season in India is set to surpass expectations, driven by a recovering economy and evolving consumer behaviors. Experts predict record-breaking sales, with women playing a larger role in spending, and mobile commerce seeing strong growth.
As digital payments rise and quick commerce accelerates impulse buying, marketers can expect heightened consumer engagement. Quick commerce and mobile payments is seeing impressive growth, reflecting a shift toward convenience. The India Festive Guide 2024 by AppsFlyer and Sensor Tower provides valuable insights for marketers to plan effectively.
What’s inside
- App install and remarketing trends
- Insights on revenue and retention benchmarks
- Expert perspectives on festive marketing
- Recommendations to maximize post-Diwali engagement
