Navigating change with stability, independence, and resilience
In light of recent changes in our industry, I want to reaffirm AppsFlyer’s commitment to our customers, partners and the entire ecosystem.
For our customers
Attribution is mission-critical for brands, app developers, media ad networks, and the entire ecosystem. We’re here for the long term, committed to stability and an incredible customer experience. Our commitment to staying unbiased and independent means that we always prioritize your best interests, delivering accurate data and trustworthy insights to help you make informed decisions.
We are more than just a SaaS provider—we are your growth partner. Our support extends beyond the product itself. Our CSMs and technical support teams work tirelessly to help you maximize growth opportunities, leveraging our innovative products and extensive network of partners. In this dynamic ecosystem, staying ahead requires resilience, adaptability, and relentless focus. We’re committed to helping you do just that.
Watch our video on independence and the future of the ecosystem.
For our partners
Our mission remains unchanged: to be the most reliable, trustworthy, neutral, and independent attribution authority, unwavering in our commitment to customer success, support, and innovation. We stand by all our partners and remain dedicated to your growth and success, backed by our people, technology, and integrity.
To the impacted employees
To those affected by recent layoffs: I deeply appreciate all attribution companies, our competitors, and their teams. Building an attribution platform is challenging and requires immense resilience. Your experience is invaluable, and I am confident you will find success. Feel free to reach out to me or any AppsFlyer employee on LinkedIn—we’d be happy to assist in finding your next opportunity.
On a personal note
In 2010, I was laid off. It was one of the most challenging times of my life—I was worried, broke, and had consumed all of my savings. But it also turned into the biggest opportunity of my life: starting AppsFlyer.
As we approach the holidays, I want to leave you with this thought: every challenge brings an opportunity for growth. The future may be uncertain, but it is bright for those who embrace change and face challenges head-on. The mobile ecosystem is an incredible place to build resilience, innovate, and thrive.
Together, let’s turn every challenge into an opportunity and shape a brighter future.
We are here today, here tomorrow, and only 1% done.
