Get exclusive insights into app marketing trends across South Africa and sub-Saharan Africa. Our report highlights key shifts in the mobile market, exploring both the opportunities and challenges in key app verticals.
The mobile market is growing fast. By 2029, mobile subscriptions in sub-Saharan Africa could reach 1 billion, with two-thirds being smartphones. 4G adoption is accelerating, and in five years, half of all subscriptions will be 4G. While smartphone prices are dropping, affordability remains a barrier for many.
This report explores how economic and technological trends are shaping the region’s mobile market, and the potential for growth in app marketing. Download the full report to learn more about the future of mobile in South Africa and beyond.
What’s inside
- Key trends from sub-Saharan AfricaL installs, remarketing, ad spend, IAP revenue and more
- Google Search 2023-2024 App Insights
- Growth opportunities: the fastest-growing verticals and platforms
- Vertical deep-dives into the state of app marketing in finance and shopping apps in the region
