Amazon Ads: new SRN integration

By Vera Kopylova

AppsFlyer now supports SRN integration with Amazon Ads, enabling clients advertising Android or FIRE apps via Amazon DSP to measure installs, re-engagements, and in-app events seamlessly across both platforms. This integration leverages the Amazon extensive retail media network and cross-platform capabilities, offering broad ad inventory and advanced targeting, with plans to expand to iOS in 2025.