This webinar explores the evolution and growing importance of retail media, featuring insights from Wolt Ads and AppsFlyer. Speakers discuss how advertisers and retailers can collaborate on data, build smarter audiences, and measure performance effectively in a privacy-first world. With real examples from Wolt Ads, the session dives into practical strategies for leveraging first-party data and retail media platforms to drive growth.
What’s inside?
- Retail media is one of the fastest-growing ad channels.
- Data Collaboration is the future.
- We are experiencing a shift from last-click attribution to incrementality measurement.
- The session includes real-world examples and results from Wolt Ads campaigns.
