This is AppsFlyer

We believe in a digital future where businesses grow with confidence – respecting privacy, building trust, and creating better, safer digital experiences for everyone.

15K+

brands powered worldwide

100K+

active mobile apps measured

190+

countries reached

20

offices globally

Our story

Over the past decade, AppsFlyer has helped shape the mobile marketing industry. As the preeminent MMP thanks to our world-leading data and our unmatched accuracy and analytic depth, we became an energy source for digital businesses – powering performance through data and building trust in every decision.

But the marketing landscape has changed. Customer journeys span platforms, channels, and devices. Privacy constraints are rising. And AI is transforming how marketers think, act, and execute. To lead in this new era, we’ve evolved.

AppsFlyer is a complete Modern Marketing Cloud, giving brands the clarity, intelligence, and infrastructure to connect every signal, understand every customer, and move with confidence across mobile, web, CTV, desktop, and beyond. We help over 15,000 businesses worldwide – from innovative startups to industry-leading giants – to achieve sustainable, data-driven growth.

We’re combining trusted attribution with cutting-edge AI, holistic LTV measurement, and privacy-safe data collaboration. From user acquisition to retention, from performance marketing to strategic planning, AppsFlyer is where growth starts, and where it scales.

What drives us

Our mission: Deliver AI-powered, privacy-first measurement technologies that turn data into growth opportunities.

Unwavering trust

Privacy and security built into everything we do

AI-powered insights

Autonomous and data-driven workflows that create endless business opportunities

Future-ready innovation

Proactive solutions for an evolving digital world

Global scale, personal impact

Precision and reliability across every market

Customer obsession

Your growth is our success

From Mobile Measurement Pioneer to the Modern Marketing Cloud

From Mobile Measurement Pioneer to The Modern Marketing Cloud

When we started, the app economy was taking shape, and businesses lacked the tools to measure, analyze and optimize their mobile marketing efforts. We set out to solve this challenge by building a platform that transforms complex data into clear, actionable insights.

We became the go-to mobile attribution platform, helping thousands of businesses navigate the complex world of app marketing with privacy-first measurement that actually worked.

Privacy has redefined the rules. As marketing evolved and data became fragmented across devices, platforms, and channels, we evolved too. We expanded our capabilities to include deep linking, fraud protection, and advanced analytics.

AI is reshaping how marketers think and act. Marketing journeys now span endless touchpoints. That's why AppsFlyer has evolved into the Modern Marketing Cloud, the foundation for unified, measurable, autonomous marketing. Today, we empower businesses worldwide - from startups to global giants - to unlock the full value of their data, drive measurable outcomes, and thrive in the future of marketing.

2024-Today: The Modern Marketing Cloud icon

Creating meaningful impact

We believe growth isn’t just about business, it’s about making a difference. Through our Corporate Social Responsibility initiatives, we support education, promote equality, and champion environmental sustainability to create a positive, lasting impact far beyond
our platform.

Taking care of people and the planet

Empowering education and opportunity

Connecting hearts, creating change

Feeding the world, one community at a time

Growing a greener future

Driving innovation with every step

Whether you're optimizing marketing performance, improving user engagement, or enhancing lifetime value, we provide the AI-powered technologies that help brands succeed. We're more than a technology provider - we're a trusted growth partner for businesses navigating the complexities of digital marketing.

113% Increase in marketing-driven app traffic

12% Increase in MAU

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17% Increase in marketing ROI

1.2M events measured monthly

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32% revenue uplift

4X ROAS

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"AppsFlyer has given us the tools to make smarter, data-driven marketing decisions that help us grow and serve our customers better."

Ly Luu Ly

UA Team Leader

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52% growth in click-through rate for user-generated creative ads

80% of ad creatives are now successful

Go to case study

Across 20 offices worldwide, our team combines deep industry expertise with relentless innovation. We don't just provide technology - we're your trusted growth partner, turning data into opportunity and fueling the endless business possibilities ahead.

Ready to create endless opportunities?

AppsFlyer fuels possibility. We turn data into opportunity - helping businesses grow smarter today, and build for what's next.
The future is unified, measurable, autonomous marketing.
And it starts with AppsFlyer.

Contact Our Global Team