Android OTT and Live Streaming - Overall apps in Iraq

Data displayed represents the average per app unless stated otherwise.  Learn more - read our FAQs

Campaign

Showing data for Middle East (thresholds for Iraq not met)

Installs per mille (IPM)
4.2

Average

10.0

Best

Installs

Number of installs
48,191

Overall

Engagement

Retention rates
Average
Best
24%24%18%18%12%12%6%6%0%0%16.2%4.1%2.5%1.5%22.9%6.7%3.7%2.4%Day 1Day 1Day 7Day 7Day 14Day 14Day 30Day 30

Showing data for Middle East (thresholds for Iraq not met)

Uninstall rate (Day 30)
52.8%

Average

11.0%

Best

Showing data for Middle East (thresholds for Iraq not met)

Stickiness (DAU/MAU)
10.5%

Average

17.1%

Best

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Revenue

Remarketing

Showing data for Middle East (thresholds for Iraq not met)

Conversion split by marketing activity type
75%

Non-organic installs

25%

Remarketing Conversions

Showing data for Middle East (thresholds for Iraq not met)

Number of remarketing conversions
57,918

Conversions

Install fraud

Fraud rate
5.4%

Average

Recommended media partners in Middle East

Rankings based on Edition 17 of The AppsFlyer Performance Index (H1 2024)

Android Index

1

Google Ads

2

Snapchat

3

Mintegral International Limited

4

vivo

5

Meta Ads

6

Liftoff Accelerate

7

TRANSSION

8

Xiaomi

9

OPPO

10

ironSource

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