Android Investment - Overall apps in Turkey

Data displayed represents the average per app unless stated otherwise.  Learn more - read our FAQs

Campaign

Showing data for Eastern Europe (thresholds for Turkey not met)

Installs per mille (IPM)
1.2

Average

2.4

Best

Installs

Install split by type
22%

Organic

78%

Non-Organic

Number of installs
51,09394%

Non-Organic

8,05622%

Organic

53,43461%

Overall

Engagement

Retention rates

Showing data for Eastern Europe (thresholds for Turkey not met)

Uninstall rate (Day 30)
48.3%

Average

7.6%-42%

Best

Stickiness (DAU/MAU)
14.0%-4%

Average

24.7%-1%

Best

Get our monthly newsletter for updated data alerts and unique insights you won’t get anywhere!

Revenue

Remarketing

Showing data for Eastern Europe (thresholds for Turkey not met)

Conversion split by marketing activity type
69%

Non-organic installs

31%

Remarketing Conversions

Showing data for Eastern Europe (thresholds for Turkey not met)

Number of remarketing conversions
12,54640%

Conversions

Media cost & budget

Showing data for Eastern Europe (thresholds for Turkey not met)

Cost per install (CPI)
$2.98-12%

Average

Showing data for Eastern Europe (thresholds for Turkey not met)

App install ad spend
$8,1738%

Average

Install fraud

Fraud rate
13.9%56%

Average

Recommended media partners in Eastern Europe

Rankings based on Edition 17 of The AppsFlyer Performance Index (H1 2024)

Android Index

1

Google Ads

2

Xiaomi

3

Unity Ads

4

Meta Ads

5

MOLOCO

6

Yandex Direct

7

TikTok For Business

8

ironSource

Ready to start making good choices?

Ready to start making good choices?
Subscribe

Subscribe for the latest data, insights, and trends - updated every month!

What you’ll get:
  • Movers & shakers per category and metric
  • Overall insights across multiple markets

Thanks!