Android Mobile Banking - Overall apps in Indonesia

Data displayed represents the average per app unless stated otherwise.  Learn more - read our FAQs

Campaign

Installs per mille (IPM)
1.4-15%

Average

4.712%

Best

Installs

Install split by type
47%

Organic

53%

Non-Organic

Number of installs
80,18344%

Non-Organic

57,167-23%

Organic

153,619-7%

Overall

Engagement

Retention rates
Average
Best
25%25%20%20%15%15%10%10%5%5%0%0%17.8%5.9%4.3%3.1%21.3%8.7%6.8%5.2%Day 1Day 1Day 7Day 7Day 14Day 14Day 30Day 30

Showing data for Southeast Asia (thresholds for Indonesia not met)

Uninstall rate (Day 30)
22.9%-19%

Average

1.3%-84%

Best

Stickiness (DAU/MAU)
13.2%5%

Average

19.0%

Best

Get our monthly newsletter for updated data alerts and unique insights you won’t get anywhere!

Remarketing

Conversion split by marketing activity type
75%

Non-organic installs

25%

Remarketing Conversions

Number of remarketing conversions
43,193

Conversions

Media cost & budget

Showing data for Southeast Asia (thresholds for Indonesia not met)

Cost per install (CPI)
$1.1720%

Average

Showing data for Southeast Asia (thresholds for Indonesia not met)

App install ad spend
$3,287-11%

Average

Install fraud

Fraud rate
6.8%

Average

Owned Media

Data includes both iOS and Android devices

Return on Experience (ROX)

Showing data for Southeast Asia (thresholds for Indonesia not met)

Click to install
5%

Email-to-app

14.0%

Referral-to-app

2%

Social-to-app

Recommended media partners in Southeast Asia

Rankings based on Edition 17 of The AppsFlyer Performance Index (H1 2024)

Android Index

1

TRANSSION

2

Google Ads

3

Meta Ads

4

TikTok For Business

5

OPPO

6

AppLovin

7

ironSource

8

Simeji

9

Baidu Ads

10

Unity Ads

Ready to start making good choices?

Ready to start making good choices?
Subscribe

Subscribe for the latest data, insights, and trends - updated every month!

What you’ll get:
  • Movers & shakers per category and metric
  • Overall insights across multiple markets

Thanks!