How apps were grouped
Data displayed represents the average per app unless stated otherwise.  Learn more - read our FAQs
Average
Best
Organic
Non-Organic
Overall
Rankings based on Edition 17 of The AppsFlyer Performance Index (H1 2024)
1
Google Ads
2
dv360
3
Meta Ads
4
Baidu Ads
5
Simeji
6
TRANSSION
7
Google Marketing Platform (DV360 & CM360)
8
Globale Media Pte Ltd
9
Snapchat
10
Appnext