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In the sandbox with: Introduction

Featuring:

Adam Smart Director of Product at AppsFlyer
Piyush Mishra Growth Marketing Lead at Product Madness

Adam and Piyush take us on a journey of discovery in mobile gaming, speaking to experts to navigate through the ever-changing ad tech landscape.

User acquisition

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Meet our hosts

Adam Smart

Adam has worked in technical, product and growth roles in the gaming industry for over 10 years. Currently working as a Product Director – Gaming for AppsFlyer, he has extensive experience in user acquisition and retention, monetization and conversion design, product analytics, and software architecture.

Piyush Mishra

Piyush is an experienced performance marketing leader with a proven record in user growth at scale. Currently working as Lead, Growth at Product Madness, he has 6+ years of experience in user acquisition and growth, product marketing, cross-media planning, offline media, brand media strategy, and AdTech across multiple industries.

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