Ready-made conversion schema templates are now available in Conversion Studio. Tailored to your app category, these templates are built with industry benchmarks and best practices to help you optimize your budget and gain actionable insights from the start.
Creative optimization customers can now pull creative assets and performance from Reddit and enjoy a more complete measurement which includes: impressions, clicks, installs, cost and video played (25%, 50%, 75%, and Completed). Get insights and analyze your creative assets, scenes, elements, and texts you are running on Reddit.
SSOT reports through Data Locker are now available! Offering a unified and accurate overview of app campaign performance by merging data from various attribution methods, such as ID matching and SKAN.
Post SDK integration, testing flow improved its interface and usability to allow marketers to easily, quickly, and independently conduct additional SDK integration tests without a developer, allowing better testing for: Non-Organic Installs; Retargeting Testing using Deep Links; [New] Live Event Viewer (replacing and improving the previous in-app event testing)
Additional data parameters in ad revenue reports are now available for you via Data Locker, offering more granular insights and enhanced flexibility. With key dimensions tied directly to ad revenue, your data will be more comprehensive and actionable. This enhancement allows your ad revenue reports to be aligned with other reports in AppsFlyer.
Similar to mobile apps, CTV, Consoles, and PC apps will display in Overview in near real-time, allowing advertisers, agencies, and partners to analyze “today’s” data for instant feedback and optimization.
Enhance Meta measurement solution, providing a complete and accurate view of iOS campaigns by combining Meta’s Advanced Aggregated Event Measurement (AEM) signals with our modeling, offering full coverage for both ATT opt-ins and opt-outs. Customers benefit from complete iOS attribution and LTV for Meta campaigns with unified insights under one Single Source of Truth, while […]
Smart Banners now automatically forward Meta and Google click IDs (gclid, gbraid, wbraid, fbclid) from incoming URLs to outgoing URLs, simplifying the process of sending postbacks for conversions that start in Meta or Google web campaigns and continue into web-to-app flows. This eliminates the need for manual configuration, making it easier to optimize campaigns and […]
Sandbox attribution aggregated results are now available for ad networks, as AppsFlyer translates and decodes reports from the Android Privacy Sandbox Attribution API. This new Data Locker report allows ad networks to access attribution data directly, improving campaign optimization and ensuring consistent reporting across networks, reducing discrepancies for a smoother experience for our mutual customers.
The new “Investigate” view in Creative Optimization provides a comprehensive analysis of scene and text features within your creatives. This view offers aggregated data on feature appearances, showing their percentage and time distribution. A visual timeline highlights feature locations, allowing easy comparisons across creatives. Users can also play creatives, jump to specific features, and customize […]