Product Spotlight

ROI360 now supports impression-level ad revenue for all major SDK plugins, including Flutter, React Native, and Cordova. This unlocks real-time, granular ad revenue insights and enables SKAN conversion value mapping, empowering better campaign optimization and faster decision-making.

AppsFlyer now supports SRN integration with Amazon Ads, enabling clients advertising Android or FIRE apps via Amazon DSP to measure installs, re-engagements, and in-app events seamlessly across both platforms. This integration leverages the Amazon extensive retail media network and cross-platform capabilities, offering broad ad inventory and advanced targeting, with plans to expand to iOS in […]

Group by keywords and see metrics like Retention, ROAS D7, Conversion Rate to “af purchase” D30, and many more, all in one single table. Relevant only to “My Dashboards” beta group.

Ready-made conversion schema templates are now available in Conversion Studio. Tailored to your app category, these templates are built with industry benchmarks and best practices to help you optimize your budget and gain actionable insights from the start.

Creative optimization customers can now pull creative assets and performance from Reddit and enjoy a more complete measurement which includes: impressions, clicks, installs, cost and video played (25%, 50%, 75%, and Completed). Get insights and analyze your creative assets, scenes, elements, and texts you are running on Reddit.

SSOT reports through Data Locker are now available! Offering a unified and accurate overview of app campaign performance by merging data from various attribution methods, such as ID matching and SKAN.

Post SDK integration, testing flow improved its interface and usability to allow marketers to easily, quickly, and independently conduct additional SDK integration tests without a developer, allowing better testing for: Non-Organic Installs; Retargeting Testing using Deep Links; [New] Live Event Viewer (replacing and improving the previous in-app event testing)

Additional data parameters in ad revenue reports are now available for you via Data Locker, offering more granular insights and enhanced flexibility. With key dimensions tied directly to ad revenue, your data will be more comprehensive and actionable. This enhancement allows your ad revenue reports to be aligned with other reports in AppsFlyer.

Similar to mobile apps, CTV, Consoles, and PC apps will display in Overview in near real-time, allowing advertisers, agencies, and partners to analyze “today’s” data for instant feedback and optimization.

Enhance Meta measurement solution, providing a complete and accurate view of iOS campaigns by combining Meta’s Advanced Aggregated Event Measurement (AEM) signals with our modeling, offering full coverage for both ATT opt-ins and opt-outs. Customers benefit from complete iOS attribution and LTV for Meta campaigns with unified insights under one Single Source of Truth, while […]