• Next in marketing
• Season 2
• Episode 29

Consumers still don’t trust marketers on the web – so here is what brands need to do

David Temkin, Senior Director of Product Management, Ads Privacy & User Trust at Google, explains why he thinks the broader ad industry missed the mark on respecting consumer privacy online so badly, and why the shift away from tracking users across the web is vital.

He also discusses Google’s rationale for delaying the elimination of cookies, and why he sees email-based alternatives as ‘unnecessary workarounds.’