Episode 12
39 Min listen
Sep 15, 2022
Why marketers will be far better off in a privacy-first, post-cookie world
Featuring:
Scott Brinker
Vice President of Platform Ecosystem at Hubspot
Episode summary
Scott Brinker, Vice President of Platform Ecosystem at HubSpot and Chiefmartech.com blog Editor, believes that the eventual elimination of targeting mechanisms such as cookies and mobile IDs is forcing CMOs to shift focus from ad targeting to improving other neglected aspects of their marketing efforts.
Brinker also shares why, despite all the changes within the ecosystem, he’s seeing more startups and more money pouring into marketing technology than ever before.
Subscribe on your platform of choice:
