Episode 12
39 Min listen
Sep 15, 2022
IBM’s Bob Lord welcomes Google’s cookie alternative as ad targeting capabilities vanish
Featuring:
Bob Lord
Senior Vice President, Worldwide Ecosystems and Blockchain at IBM
Episode summary
Bob Lord, SVP of Worldwide Ecosystems and Blockchain at IBM, discusses how the advertising industry must come to terms with the fact that digital ad targeting as we’ve known it is vanishing, and why he’s okay with testing Google’s Federated Learning of Cohorts (FLoC) alternative.
In the meantime, Lord believes it’s imperative for publishers to work together and embrace AI.
Subscribe on your platform of choice:
