Episode 12
39 Min listen
Sep 15, 2022
Why brands are reeling from pandemic-driven ‘loyalty shock’ despite the ad industry’s bounce back
Featuring:
Kabir Ahuja
Partner at McKinsey & Company
Episode summary
Kabir Ahuja, Partner and leader of the European Marketing Practice at McKinsey & Company, says many marketers are still worried about the strength of their relationships with consumers.
Based on McKinsey’s research, 75% of consumers took on a new behavior or brand last year and according to Ahuja, as a result, CMOs are pushing harder than ever to prove the value of marketing to their organizations, from driving sales to deciding what businesses to enter.
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