Episode 12
39 Min listen
Sep 15, 2022
Why traditional marketers like Mondelēz believe investing in machine learning now will be advantageous
Featuring:
Jonathan Halvorson
Global Vice President, Consumer Experience at Mondelēz International
Mondelēz International’s Global Vice President of Consumer Experience, Jonathan Halvorson, discusses how the company behind brands like Ritz, Oreos, and Cadbury has blown up many of its core strategies by producing thousands of pieces of creative for each marketing campaign. Their strategy is to move the bulk of their marketing spend to digital channels, and investing in software that makes ad buying smarter.
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