• Next in marketing
• Season 2
• Episode 4

David Jones says ad holding companies are falsely excusing their recent drops in valuation

Episode summary

David Jones, founder and CEO of You & Mr. Jones, believes the traditional ad agency model is in serious trouble, as evidenced by the recent massive drops in valuation among the world’s largest ad agency holding giants – even if these companies claim that their recent performance dips are a temporary result of the pandemic.

Naturally, Jones sees his company’s ‘brand tech’ approach as offering a better model for marketers – and he’s raised $60 million in funding and landed at a $1.36 billion valuation to back up his bet.