Episode 12
39 Min listen
Sep 15, 2022
Twitch: Brands are still wrapping their heads around the engagement power of live streaming
Featuring:
Doug Scott
CMO at Twitch
Episode summary
Twitch’s CMO, Doug Scott, dives into how he explains the streaming service to non-gamer CMOs, and why he’s so bullish on eSports.
Scott also details the huge spikes Twitch has seen since the start of the COVID-19 lockdown orders and how a broader audience is seeking non-gaming content.
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