• Next in marketing
• Season 2
• Episode 21

I want my CTV: Why Billie Eilish & Olivia Rodrigo are creating the new prime time, on Vevo

Episode summary

JP Evangelista, Senior Vice President Content, Programming & Marketing at Vevo discusses how the music video platform saw a huge jump in connected TV viewing during the pandemic, leading to longer viewing sessions and more advertising demand. Evangelista believes there’s been a fundamental shift and Vevo is now positioned squarely against prime time TV. He expects half of Vevo’s US revenue to soon come from CTV, thanks in large part to the massive popularity of young artists like Billie Eilish and Olivia Rodrigo.