Tips & strategy

Explore our collection of original content on tips and strategy for the mobile ecosystem and beyond

Streaming ads featured image

10 min read

What every marketer needs to know about streaming ads

Dive into all things streaming ads and how they compare to OTT and CTV. Learn about their benefits, practical steps for implementation and best practices.

9 min read
Navigating Firebase Dynamic Links alternatives: A Product Manager's guide
9 min read
Everything you need to know to create high-converting app install campaigns
43 min listen
Why marketers are about to be rocked by the creator economy
41 min listen
Harold Klaje is on a mission to demystify Reddit for brands
30 min listen
Why Netflix's data scientist wants the digital ad industry to make a bigger bet on incrementality

magic spoon cereal startup pandemic

26 Min listen

How Magic Spoon launched a direct-to-consumer cereal startup in the middle of a pandemic

profitero ecommerce shopping strategy covid 19

36 Min listen

How Profitero's Hofstetter is helping legacy retailers master eCommerce

Report

2023 app trends & C-level predictions

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activision blizzard gaming advertising strategy

50 Min listen

Activision Blizzard's Stringfield on the advertising opportunities for brands within gaming

Mobile game marketing - OG Image

11 min read

Mobile game marketing: Essential strategies made simple

Power of Collaboration OG Image

10 min read

Unlocking ROI: The power of collaboration in creative optimization

Data collaboration: The privacy-compliant key to understanding your audience and making data-based decisions

10 min read

Data collaboration: The privacy-compliant key to understanding your audience and making data-based decisions

8 min read

What is creative fatigue and how do you combat it?

A comprehensive guide to dynamic creative optimization in 2024 - Featured image

10 min read

A comprehensive guide to dynamic creative optimization in 2024

How to Use AI to Boost Your ASO - OG image

9 min read

How to Use AI to Boost Your ASO

Your complete guide to creating successful ad creatives - Featured image

12 min read

Your no-BS guide to successful ad creatives

Campaign optimization - OG image

9 min read

Campaign optimization: How to supercharge for success

7 min read

Go for the gold: How to ace your 2024 Olympics campaign

6 min read

Let’s get rolling: The ultimate guide to pre-roll ads

mobile-game-monetization-OG

11 min read

Mastering mobile game monetization: Strategies for success

7 pitfalls to watch out for when measuring your in-app purchases - OG image

8 min read

7 pitfalls to watch out for when measuring your in-app purchases

creative-winners-OG image

8 min read

How to find creative winners and use AI to maximize their value

Performance centric connect tv - featured image

8 min read

From views to value: Performance-centric connected TV

Mobile marketing automation featured image

9 min read

Automate or stagnate: your mobile marketing automation guide

Interview with creative strategist_OG

7 min read

Creative strategist: What is it and why you [may] need it

My ROAS is dropping - featured image

8 min read

My ROAS is dropping! What should I do?

Practical ways to shorten campaign payback periods - OG

9 min read

Bring joy to your CFO: practical ways to shorten campaign payback periods

6 min read

The roadmap to success on Android

7 min read

Show me the money! Why marketers should focus on payback periods and cash flow in 2023

9 min read

Top gaming investor: Bringing performance marketing from mobile to PC and console is ‘super interesting’

6 min read

Level Up: Cracking the code to PC game marketing in 2023

App user journey - featured

13 min read

How to map a successful app user journey in 8 easy steps

How to leverage preload campaigns for gaming apps - featured

7 min read

How gaming companies can weather the economic downturn leveraging preload campaigns

Alternative traffic sources for fintech apps - featured

7 min read

Alternative traffic sources for fintech mobile apps you need to know about in 2023

Rich user segmentation in the privacy era - featured

7 min read

Remarketing in the privacy era: How to win with rich user segmentation, 1st party data, and AI

mid-roll ads featured

8 min read

Mid-roll ads 101: Everything you need to know

CTV vs. OTT - featured

9 min read

CTV vs. OTT advertising: what you need to know

Privacy Sandbox Android arrive bientôt

7 min read

Android Privacy Sandbox is coming: What should marketers do next?

11 min read

How to design an app icon: 9 best practices for 2024

9 min read

20 additional ways to bring quality users to your app in a privacy-driven, restricted data reality

Increase app downloads - featured

9 min read

Got an app? Now what? Here's how to increase app downloads

Custom product pages - featured

7 min read

The beginners guide to custom product pages

App marketing strategies - featured

13 min read

21 app marketing strategies to charge up user acquisition and retention

App pricing strategy - featured

10 min read

The app price is right - Strategies for success

Продвижение приложения - основное изображение

8 min read

App promotion 101: Proven ways to promote your mobile app

App ratings and reviews - featured

14 min read

How to improve your app ratings and reviews to 89% conversions organically

App growth - featured

9 min read

The one-stop growth strategies guide that will supercharge your app

ASO and iOS 15 - featured

6 min read

Use these 5 iOS 15 features to improve your ASO

UA team lead skills - featured

5 min read

Six essential skills every UA team lead needs

ASO keywords - featured

8 min read

Unlock app store success with the right ASO keywords

owned media digital sustainability - featured

6 min read

A growing focus on owned media paves the new digital sustainability direction

App buyer persona - featured

5 min read

Marketing up close and personal - The app buyer persona guide

How to report marketing results - featured

7 min read

The no-BS guide to reporting marketing metrics to your boss

Apple search ads - featured

11 min read

Level up your iOS app promotion with Apple Search Ads

Launching app success steps - OG

11 min read

Launching your app: 11 steps to success

holiday season digital sustainability - OG

4 min read

How digital sustainability can help drive more value during the holiday season

Скриншоты для магазина приложений - изображение-превью

10 min read

App store screenshots: Optimize your visual assets to attract users

App segmentation - featured

6 min read

Turn app downloads into long-term value with app user segmentation

user flow - OG

8 min read

Go with the user flow: how to master UX in 2023

app marketing recession proof - featured

6 min read

Hunker down or double down? Recession-proof app marketing success strategies

App description - OG

8 min read

App description: Your hidden asset to boost app discoverability and downloads

Digital sustainability - OG

5 min read

Overcoming a challenging holiday season through digital sustainability

Playable ads featured OG

9 min read

It’s time to play - What marketers need to know about playable ads in 2023

How to attract talent to fuel a mobile-first enterprise OG

7 min read

How to attract talent to fuel a mobile-first enterprise

Mobile app localization: Featured

8 min read

Going local to go global: How mobile app localization helps your app rule the world

How apps boost ATT opt-in rates with pre-prompts OG

6 min read

Be like Nike: how 8 leading apps boost ATT opt-in rates with pre-prompts

Why your app needs a CX metric OG

5 min read

Here’s why measuring your app’s CX should be a top priority

How innovation in Fintech is changing the way India invests - OG

4 min read

How innovation in Fintech is changing the way India invests

Como melhorar a performance do app: por que ela é importante - OG

8 min read

Improving app performance (and why it's so important)

Como criar uma estratégia mobile-first imbatível OG

11 min read

Boarding the mobile bullet train - How to forge an invincible mobile-first strategy

App landing page best practices for 2022 - OG

9 min read

How to create a successful app landing page in 2023

App onboarding essential guide - OG

9 min read

All aboard! The essential guide to mobile app onboarding for 2023 (and beyond)

in-person mobile apps - OG

8 min read

8 companies improving in-person retail with mobile apps

Blog post sobre a Black Friday: autor convidado - quadrado

5 min read

Black Friday is just the beginning: level up your ad strategy for key dates

3 brands win with updated mobile apps - OG

7 min read

Late start, strong finish: 3 in-store brands net big gains from updated mobile apps

your business needs an app - OG

7 min read

Consumer preferences say: Your business needs an app

UX do app mobile - quadrado

15 min read

App UX: The fundamentals you need to know in 2023

AppsFlyer e Amplitude - quadrado

6 min read

Marketing and product analytics: Why use a flashlight when you can turn on the lights?

O que você precisa saber sobre a notificação da ATT- quadrado

7 min read

If and when to show the ATT prompt: What you need to consider

O poder dos valores de conversão na SKAdNetwork - quadrado

6 min read

Unlocking the power of SKAdNetwork’s conversion values to measure and predict campaign value

apps entering china challenges - OG

5 min read

3 main challenges for apps entering China and how to overcome them

incrementality testing for marketers - OG

14 min read

Everything marketers need to know about incrementality testing

Dicas para mensurar seu ROI mobile - quadrado

5 min read

5 tips for measuring your mobile ROI

Dicas de anúncios no TikTok - quadrado

4 min read

6 tips to running high impact ads on TikTok

app marketing strategy africa - OG

8 min read

Go-to-market strategy for your app in Africa

apac app promotion - OG

9 min read

App promotion in APAC - everything you need to know

insider tips creative assets - OG

7 min read

Google insider tips to bring your creative assets to the next level

choosing mobile media sources - OG

5 min read

Choosing your mobile media sources: How many are enough?

setting up mobile performance campaigns - OG

7 min read

How to set up your mobile app performance campaigns

content marketing app marketing - OG

6 min read

All you need to know about content marketing for apps

scale ua campaigns app growth - OG

8 min read

How to scale UA campaigns for your app growth

apple search ads campaign management - OG

7 min read

8 hacks for apple search ads campaign management

7 astuces pour baisser votre taux de désinstallation

4 min read

7 tips to improve your app uninstall rate

aso increase organic installs - OG

7 min read

7 ASO tips to increase organic installs like a pro

criando um remarketing de sucesso

6 min read

Creating successful app remarketing: How to do it the right way

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