Ad spend

Uncover everything you always wanted to know about mobile ad spend and optimization with our collection of original articles, videos, podcasts, and more

level up ua the one about dsps og

Mobile marketing - 30 Min listen

The one about DSPs

spotify transform podcast advertising - OG

Trends & insights - 38 Min listen

"The market is huge" - Spotify wants to transform podcast advertising just like it did music

netflix digital ads incrementality

Tips & strategy - 30 Min listen

Why Netflix's data scientist wants the digital ad industry to make a bigger bet on incrementality

ampersand data driven tv advertising

Trends & insights - 39 Min listen

The TV advertising business is evolving as TV ads finally becoming more data-driven

Power of Collaboration OG Image

Tips & strategy - 10 min read

Unlocking ROI: The power of collaboration in creative optimization

Report

The AppsFlyer Performance Index

Download

Unlocking complete measurement on iOS: Tiktok and AppsFlyers advance SRN integration - featured imag

Measurement & analytics - 5 min read

Unlocking complete measurement on iOS: TikTok and AppsFlyer's Advanced SRN integration

AVOW guest blog -OG

Mobile marketing - 5 min read

7 Reasons mobile OEMs should be part of every marketer's growth strategy

app gamification user experience - OG image

Trends & insights - 10 min read

How to implement gamification and enhance your app's user experience

Trends & insights - 5 min read

After 15% slump due to the economic downturn, global app install ad spend is projected to rise 20% to $94.9B in 2025

Alternative traffic sources for fintech apps - featured

Tips & strategy - 7 min read

Alternative traffic sources for fintech mobile apps you need to know about in 2023

mid-roll ads featured

Tips & strategy - 8 min read

Mid-roll ads 101: Everything you need to know

Measurement & analytics - 7 min read

How predictive decision-making could save you up to $280k a month - data study

App remarketing recession strategy - featured

Mobile marketing - 10 min read

How to get more for less: Nailing app remarketing during times of a recession

ssot maximize profitability - featured

Measurement & analytics - 5 min read

Boost your profitability with a single source of truth

Truly trust your ROAS - featured

Measurement & analytics - 7 min read

How can you truly trust your ROAS?

UA team lead skills - featured

Tips & strategy - 5 min read

Six essential skills every UA team lead needs

Apple search ads - featured

Tips & strategy - 11 min read

Level up your iOS app promotion with Apple Search Ads

Mobile marketing - 9 min read

It’s not you, it’s your MMP: How to know it’s time to switch

ROI Marketing – Comment mesurer vos campagnes comme un pro

Measurement & analytics - 10 min read

Marketing ROI - How to measure your campaigns like a pro

Measuring app campaigns on Meta (Facebook) in 2022 - featured image

Measurement & analytics - 6 min read

Measuring app campaigns on Meta (Facebook): Every change you need to know in 2022

Mobile A/B testing OG

Measurement & analytics - 5 min read

Everything you need to know about mobile app A/B testing

Principais tendências do marketing de apps - quadrado

Trends & insights - 14 min read

Top 5 data trends that shaped mobile app marketing in 2021 - and what they mean for 2022

App Metrics

Measurement & analytics - 19 min read

Welcome to the metrics - Everything you need to know about app marketing metrics

ROI vs ROAS - quadrado

Measurement & analytics - 5 min read

Spot the difference: ROI vs. ROAS

gaming app install ad spend - OG

Trends & insights - 8 min read

Gaming apps to spend $48.5 billion on user acquisition by 2022

Explore other topics

APAC Audience segmentation Benchmarks Campaign management & optimization COVID-19 Creatives Deep linking eCommerce Facebook ga Gaming Incrementality iOS 14 Marketing budgets MarTech stack Measurement Mobile attribution Mobile marketing metrics Modeling Monetization Privacy & compliance Remarketing Retention security SKAdNetwork Testing TV & streaming User acquisition User experience Web-to-app

Ready to start making good choices?