Apple Privacy & SKAN

Uncover everything you always wanted to know about Apple Privacy & SKAN with our collection of original articles, videos, podcasts, and more

6 min read

SKAN vs. Sandbox: what advertisers need to know

Google iOS attribution featured image

5 min read

Growth unlocked: AppsFlyer and Google uncover the true impact of Google Ads

2 min read

Safari iOS 26 user-agent freeze: what it means for attribution

4 min read

Apple Search Ads finally joins the SKAN party! What you need to know

4 min read

Redefining ATT opt-in measurement: Setting the standard for data accuracy

3 min read

Navigating the privacy frontier: Key insights from Google and AppsFlyer

2 min read

Unlock Complete, Unified, and Private iOS Attribution for Meta Campaigns with AppsFlyer

5 min read

Mind the gap - bridging the divide between high ATT opt-in and low IDFA collection rates

3 min read

Predictive marketing in the age of user privacy

6 min read

5 wrong assumptions advertisers have about SKAdNetwork

4 min read

2 common web-to-app use cases for People-Based Attribution

6 min read

SKAN vs. Sandbox: what advertisers need to know

7 min read

How to overcome signal loss by building a new data reality

3 min read

WWDC24 and AdAttributionKit: Keep calm and SKAN on

7 min read

How many SKAN 4 postbacks are needed to maximize data signals, and other key data learnings

5 min read

Unlocking complete measurement on iOS: TikTok and AppsFlyer's Advanced SRN integration

5 min read

SSOT: A one-stop shop for bridging iOS data gaps

3 min read

SKAN 4.0 anomalies explained: zeros, “none” conversion values and more

SKAN 4.0 testing - featured

5 min read

Putting SKAN 4.0 to the test: Here’s what we found out

5 min read

Inside WWDC 2023: All the must-know details

7 min read

SKAN 4.0: Industry perspectives

4 min read

Testing a multi-billion dollar black box

5 min read

Simplifying SKAN 4.0: 5 features that will help you master the changes

Why creative and top of funnel measurement is key in the privacy age and how to do it right

5 min read

Why creative and top of funnel measurement is key in the privacy age and how to do it right

6 min read

Filling in the blanks: How a new model alleviates the pain from SKAN’s privacy threshold

SKAN 4.0

6 min read

SKAdNetwork 4.0 is out, let’s build your strategy

7 min read

How to optimize SKAdNetwork campaigns on Meta, Google, TikTok, and Snap

8 min read

How to break your addiction to user level data - From user level centric to aggregate

6 min read

Be like Nike: how 8 leading apps boost ATT opt-in rates with pre-prompts

7 min read

SKAdNetwork conversion value mapping data shows gaps between gaming and non-gaming apps

3 min read

SKAdNetwork feature requests: Organic (unattributed) data

6 min read

Unlocking the power of SKAdNetwork’s conversion values to measure and predict campaign value

7 min read

Mobile attribution in the age of privacy: Challenges and opportunities

8 min read

Who should own the conversion value in SKAdNetwork?

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