Benchmarks & Metrics

Uncover everything you always wanted to know about Benchmarks & Metrics with our collection of original articles, videos, podcasts, and more

5 min read

The European Finance app market is changing. Here’s what the data shows

8 min read

Understanding ad metrics: A guide for digital marketers

8 min read

Everything you need to know about mobile app analytics

9 min read

Campaign optimization: How to supercharge for success

Event trends 2024 - OG image

8 min read

App Trends and C-Level Predictions for 2024

Driving loyalty and lifetime value (LTV) in challenging economic conditions

6 min read

Driving loyalty and lifetime value (LTV) in challenging economic conditions

5 min read

After 15% slump due to the economic downturn, global app install ad spend is projected to rise 20% to $94.9B in 2025

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