Facebook

Uncover everything you always wanted to know about Facebook for mobile marketing with our collection of original articles, videos, podcasts, and more

magic spoon cereal startup pandemic

Tips & strategy - 26 Min listen

How Magic Spoon launched a direct-to-consumer cereal startup in the middle of a pandemic

tastemade digital media apocalypse

Trends & insights - 33 Min listen

Tastemade find agile ways to advertise and grow their business in an evolving media industry

optimize skadnetwork campaigns blog - OG

Measurement & analytics - 7 min read

How to optimize SKAdNetwork campaigns on Meta, Google, TikTok, and Snap

Facebookアプリキャンペーンの計測- スクエア

Measurement & analytics - 7 min read

Measuring app campaigns on Facebook: Everything you need to know

facebook app installs attribution - OG

Mobile marketing - 5 min read

Can deep linking accurately attribute Facebook app installs?

Report

Lifetime value: The cornerstone of app marketing

Download

Explore other topics

Ad spend APAC Audience segmentation Benchmarks Campaign management & optimization COVID-19 Creatives Deep linking eCommerce ga Gaming Incrementality iOS 14 Marketing budgets MarTech stack Measurement Mobile attribution Mobile marketing metrics Modeling Monetization Privacy & compliance Remarketing Retention security SKAdNetwork Testing TV & streaming User acquisition User experience Web-to-app

Ready to start making good choices?