Measurement & analytics - 2 min read Unlock Complete, Unified, and Private iOS Attribution for Meta Campaigns with AppsFlyer
Measurement & analytics - 35 Min listen TikTok says it can help advertisers reach Gen Z and measure how well their ads work
Measurement & analytics - 6 min read Cut through the noise: Learn about Sandbox noise and simulate its impact on your reports
Measurement & analytics - 8 min read Cross-channel marketing in 2024: Perfecting the channel mix formula
Measurement & analytics - 8 min read Putting privacy first with AppsFlyer and Snap’s Advanced SRN measurement solution
Measurement & analytics - 3 min read Beyond clicks and views: enhancing attribution logic with Enriched Engagement Types
Measurement & analytics - 5 min read Unlocking complete measurement on iOS: TikTok and AppsFlyer's Advanced SRN integration
Measurement & analytics - 7 min read Inside the Digital Markets Act and its implications for advertisers
Mobile marketing - 5 min read 7 Reasons mobile OEMs should be part of every marketer's growth strategy
Measurement & analytics - 10 min read The creative testing blueprint: Strategies for high-impact ad campaigns
Trends & insights - 6 min read Where to invest: the value of continuing to invest in paid media during a recession
Trends & insights - 6 min read Driving loyalty and lifetime value (LTV) in challenging economic conditions
Measurement & analytics - 7 min read Why media mix models are the answer to unlocking measurement in a privacy-centric world
Measurement & analytics - 4 min read Navigating an economic downturn: 3 ways to utilize SEO to boost your app marketing growth
Tips & strategy - 7 min read How gaming companies can weather the economic downturn leveraging preload campaigns
Measurement & analytics - 6 min read Small but valuable: how to leverage 27% of iOS users with an IDFA
Mobile fraud - 3 min read Mobile ad fraud prevention: Discover AppsFlyer's cutting-edge tactics for stopping fraudulent networks
Measurement & analytics - 5 min read Beyond product specs: 5 crucial factors to consider when buying an MMP
Measurement & analytics - 15 min read The great migration - Debunking the fear factor when looking to switch MMPs
Tips & strategy - 6 min read Hunker down or double down? Recession-proof app marketing success strategies
Measurement & analytics - 7 min read How to optimize SKAdNetwork campaigns on Meta, Google, TikTok, and Snap
Measurement & analytics - 8 min read How to break your addiction to user level data - From user level centric to aggregate
Mobile marketing - 6 min read 61.3% of enterprises are strongly mobile-first. This article is for the other 39%
Measurement & analytics - 6 min read Measuring app campaigns on Meta (Facebook): Every change you need to know in 2022
Measurement & analytics - 6 min read The complexities of measuring ROAS in a privacy-centric world: 3 approaches to consider
Mobile marketing - 6 min read The power of storytelling in mobile marketing: why it should be a priority for brands in Africa
Tips & strategy - 6 min read Marketing and product analytics: Why use a flashlight when you can turn on the lights?
Measurement & analytics - 6 min read Top 5 reasons why mobile attribution is a must in your marketing stack
CEO blog spot -Measurement & analytics - 4 min read The next generation of privacy-centric attribution explained
CEO blog spot -Measurement & analytics - 4 min read Aggregated attribution innovation based on differential privacy
CEO blog spot -Mobile marketing - 6 min read How to choose the right attribution platform the first time around