User acquisition

Uncover everything you always wanted to know about mobile user acquisition (UA) with our collection of original articles, videos, podcasts, and more

5 min read

The European Finance app market is changing. Here’s what the data shows

6 min read

The force of AI in ad fraud: fighting innovation with innovation

Fetch Superbowl Featured Image

5 min read

Touchdown! Fetch Super Bowl ad drives massive QR code engagement

Why your boss should send you to MAMA San Francisco 2025 - featured image

3 min read

Why your boss should send you to MAMA San Francisco 2025

9 min read

Everything you need to know to create high-converting app install campaigns

Guide

Getting started with user acquisition for apps: The complete guide

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6 min read

Black Friday’s global rise: strategies for mobile app success in 2024

6 min read

Cut through the noise: Learn about Sandbox noise and simulate its impact on your reports

11 min read

Mobile game marketing: Essential strategies made simple

7 min read

Go for the gold: How to ace your 2024 Olympics campaign

8 min read

How insights aid commerce media growth

7 Reasons mobile OEMs should be part of every marketer’s growth strategy

5 min read

7 Reasons mobile OEMs should be part of every marketer's growth strategy

10 min read

Top 5 data trends of 2023 and what’s in store for 2024

Automate or stagnate: your mobile marketing automation guide

9 min read

Automate or stagnate: your mobile marketing automation guide

How to get your first 10,000 mobile app installs

8 min read

How to get your first 10,000 mobile app installs

My ROAS is dropping! What should I do?

8 min read

My ROAS is dropping! What should I do?

6 min read

Where to invest: the value of continuing to invest in paid media during a recession

8 min read

Discipline before cuts: how to approach rough times methodically

9 min read

Bring joy to your CFO: practical ways to shorten campaign payback periods

7 min read

Show me the money! Why marketers should focus on payback periods and cash flow in 2023

13 min read

How to map a successful app user journey in 8 easy steps

How to get more for less

10 min read

How to get more for less: Nailing app remarketing during times of a recession

9 min read

20 additional ways to bring quality users to your app in a privacy-driven, restricted data reality

9 min read

Got an app? Now what? Here's how to increase app downloads

Weeding out organic fraud

4 min read

Weeding out organic fraud

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