Engagement & Retention

Uncover everything you always wanted to know about User Engagement & Retention with our collection of original articles, videos, podcasts, and more

mcp-ai-workflows-featured image

5 min read

NEW! Build AI marketing agents in 30 minutes without writing code

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5 min read

How to reactivate bank customers at 5x lower cost

5 min read

The European Finance app market is changing. Here’s what the data shows

5 min read

MyTheresa's app: Luxury UX with a hidden growth gap

4 min read

Zalando's AI-powered app: Fashion meets personalization

5 min read

How IKEA’s app nails omnichannel UX (and what brands can learn)

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3 min read

MAMA San Francisco: A bold start to 2025 for mobile marketers

5 min read

New performance data reveals owned media + deep linking reigns supreme

5 min read

Here’s why measuring your app’s CX should be a top priority

5 min read

The age of return on experience

4 min read

Setting sights on remarketing fraud

5 min read

On persona graphs, privacy, and responsibility

3 min read

How hyper-casual apps are changing the way games monetize

4 min read

7 tips to improve your app uninstall rate

5 min read

Rewarded advertising: The good, the bad, and the ugly

10 min read

Data collaboration: The privacy-compliant key to understanding your audience and making data-based decisions

3 min read

Beyond clicks and views: enhancing attribution logic with Enriched Engagement Types

8 min read

7 pitfalls to watch out for when measuring your in-app purchases

8 min read

How LiveOps is changing the gaming landscape

8 min read

From views to value: Performance-centric connected TV

10 min read

How to implement gamification and enhance your app's user experience

6 min read

Unified ad engagement: The path to standardization.

Driving loyalty and lifetime value (LTV) in challenging economic conditions

6 min read

Driving loyalty and lifetime value (LTV) in challenging economic conditions

7 min read

Why a new game classification in the app stores is in order

7 min read

Remarketing in the privacy era: How to win with rich user segmentation, 1st party data, and AI

9 min read

What is the Protected Audience API and does it change remarketing?

11 min read

Why app personalization is crucial for mobile app marketing and how to get it right

13 min read

21 app marketing strategies to charge up user acquisition and retention

The app price is right – Strategies for success

10 min read

The app price is right - Strategies for success

14 min read

How to improve your app ratings and reviews to 89% conversions organically

6 min read

A growing focus on owned media paves the new digital sustainability direction

5 min read

Marketing up close and personal - The app buyer persona guide

6 min read

Turn app downloads into long-term value with app user segmentation

8 min read

Go with the user flow: how to master UX in 2023

In-app feedback: Everything you need to know

6 min read

In-app feedback: Everything you need to know

App promotion 101: Proven ways to promote your mobile app

8 min read

Improving app performance (and why it's so important)

19 min read

Welcome to the metrics - Everything you need to know about app marketing metrics

15 min read

App UX: The fundamentals you need to know in 2023

6 min read

Smart Banners: What your web-to-app customer journey is missing

5 reasons web-to-app should be on your radar

6 min read

5 reasons web-to-app should be on your radar

Segmentação de audiências para profissionais de marketing mobile - quadrado

9 min read

Audience segmentation for mobile marketers: A crash course

app uninstall trends - OG

5 min read

New data shows uninstalls remain a significant pain for apps

Explore other topics

AI Apple Privacy & SKAN Attribution Benchmarks & Metrics Creative Data Collaboration Deep Linking eCommerce Finance & Banking Gaming Marketing Analytics Mobile Fraud Monetization Omnichannel Marketing Retail Media User acquisition

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