5 min read
DCR out, DCP in: Why retail media can’t deliver on its promise with data clean rooms alone
In this blog we review key differences between data collaboration platforms from data clean rooms, and why a DCR alone is not a sufficient solution.
![Les premières données indiquent que les taux d’opt-in ATT sont beaucoup plus élevés que prévu – au moins 41% [mise à jour]](https://www.appsflyer.com/wp-content/uploads/2021/05/att-opt-in-rates-higher-og.jpg)
