Wolt, AppsFlyer Launch Data Collaboration Partnership with Measurement-Focused Data Clean Room
Campaign shows 32% attributed revenue uplift for global brand with AppsFlyer’s Data Collaboration Platform
San Francisco – January 15, 2025 – AppsFlyer, the leader in data collaboration solutions, marketing measurement, and data analytics has announced a strategic partnership with Wolt, a global leader in local commerce and delivery. Through the partnership, Wolt Ads – Wolt’s retail media solution – will utilize AppsFlyer’s Data Collaboration Platform (DCP) to share and collaborate on first-party data with advertisers and partners securely.
Together, the companies will advance retail media by enabling brands to leverage Wolt’s data to create precise and tactical audience segments, and accurately measure campaign performance. By leveraging AppsFlyer’s capabilities, Wolt Ads now enables brand partners to independently build segments using their deep audience expertise and measure campaign performance at a highly granular level, connecting sales back to campaigns. AppsFlyer’s self-service data collaboration platform led to enhanced efficiency for the global ice cream brand’s team – reducing campaign setup time and streamlining operations.
Through their collaboration, Wolt Ads and AppsFlyer have delivered outstanding results for Wolt’s clients, including one of the largest global ice cream brands, highlighting the benefit and power of privacy-centric marketer-friendly data collaboration, without reliance on data science teams.
- Campaigns run with DCP achieved 400% return on ad spend (ROAS) and 32% ROAS uplift compared to those without DCP
- 148% uplift in category share, driven by precise targeting and strategic insights
- 86% increase in click-through rate compared to those without DCP
- 159% uplift in cart penetration rate compared to campaigns without DCP
“AppsFlyer’s partnership with Wolt Ads has transformed retail media’s capabilities for us,” said Catalina Salazar, Global Head of Wolt Ads. “The solution helped us not only enable audience creation for our brand partners, but also measurement of the media plan end-to-end across our in-app and off-app touchpoints. This innovation enhances precision and most importantly, drives measurable outcomes, making it a game-changer for how we deliver value to our partners and their customers across 29 markets.”
“The partnership we’ve built with the Wolt Ads team has been an amazing case study in redefining what’s possible in retail media,” said Tami Harrigan, VP of Privacy Cloud at AppsFlyer. “Collaborating to build a solution specific to Wolt’s unique data needs was remarkably successful and showcased the immense scope and flexibility of AppsFlyer’s data collaboration platform, especially concerning its ability to boost retail media performance.”
About AppsFlyer
AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships. To learn more, visit www.appsflyer.com.
About Wolt
Wolt is a Helsinki-based technology company with a mission to bring joy, simplicity and earnings to the neighborhoods of the world. Wolt develops a local commerce platform that connects people looking to order food, groceries, and other goods with people interested in selling and delivering them. Wolt was founded in 2014 and joined forces with DoorDash (NASDAQ: DASH) in 2022. Together, we operate in more than 30 countries today, 28 of which are with the Wolt product and brand. You can read more on the Wolt website.
