A global beauty brand drives 8.9x higher conversions with Agoda’s high-intent travel audiences powered by AppsFlyer’s Data Collaboration Platform

Overview

A global beauty brand wanted to unlock Agoda’s (Media Solutions, as a part of BKNG Ads, Booking Holdings’ travel media network) high-intent travel audiences to reach travelers at the moment their intent was highest – while keeping the underlying audiences fully protected.

AppsFlyer’s Data Collaboration Platform (DCP) made it possible: a privacy-safe clean room where the brand and Agoda combine audiences without raw data exposure on either side, then activate the matched audiences across Meta and Google Ads. The result: an 8.9x higher conversion rate versus other targeting methods, and a 37% match rate on Meta – roughly 1.8x the 20–30% industry benchmark for hashed email.

Background

Agoda (2026) is one of the world’s leading digital travel platforms – a brand under Booking Holdings (Nasdaq: BKNG) – connecting travelers to 6M+ properties worldwide. With 87M+ annual app downloads and 90M+ monthly visits, Agoda holds a uniquely rich, first-party signal on travel intent: where people are searching, what they’re booking, when they’re flying, and how much they’re spending.

Agoda Media Solutions was built to turn that signal into impactful, privacy-safe audiences for brand advertisers. To scale that offering, the team needed a data collaboration foundation that brand partners could trust, measure, and activate across every channel that mattered to them.

Challenge

Reaching the right traveler at the right moment is hard. The high-intent travel audiences a brand wants to reach live in Agoda’s first-party data – and activating them means collaborating across two companies without raw data exposure on either side.

To turn Agoda’s high-intent travel audiences into measurable impact, the brand needed the capabilities AppsFlyer’s DCP is built to provide:

• Privacy-safe data collaboration – a clean room where the brand and Agoda combine audiences without raw data exposure on either side.
• Cross-platform activation – push the matched audiences across Meta and Google Ads, wherever the brand already ran.
• Measurable performance – end-to-end proof points (match rates, lift, and downstream conversion) it could see and trust.

Solution

Agoda Media Solutions partnered with AppsFlyer’s Data Collaboration Platform (DCP) to provide a privacy-safe clean room environment where Agoda and brand partners collaborate on audiences without raw data exposure. All matching occurs within a secure environment with strict governance controls.

Agoda contributes travel audience segments, while brand partners can onboard their own CRM or audiences for encrypted overlap analysis and activation across Meta and Google Ads. This enables brands to reach the high-intent travel audiences without either party accessing the other’s raw data.

Results

In the first pilot, Agoda Media Solutions partnered with a global beauty brand to reach travel-intent audiences with a WhatsApp Business Chat campaign. The numbers, against the brand’s own benchmarks:

1. 8.9x higher conversion rate. Users from Agoda audiences were 8.9x more likely to initiate a WhatsApp Business Chat with the brand than users reached through other targeting methods.
2. 1.8x higher match rate on Meta. Hashed-email matching landed at 37% – well above the 20–30% industry benchmark for hashed email – meaning more of the audience could actually be reached at activation, Similarweb (February, 2026).
3. Repeatable, privacy-first playbook. The brand built and activated audiences in a clean room with no raw data exchange, while still getting measurable, channel-level performance back.

“Powered by AppsFlyer’s Data Collaboration Platform, brand partners can reach the high-intent travel audiences using combined audiences from Agoda through privacy-safe audience collaboration – and activate across Meta and Google Ads with proven, measurable performance.”

Looking forward

With the model proven on a global beauty brand, Agoda Media Solutions is scaling the offering to more brand partners – bringing privacy-safe collaboration on travel-intent audiences to a wider set of advertisers, across more verticals and more channels. AppsFlyer DCP gives the team a foundation that can grow with that ambition: governed by design, measurable end-to-end, and activated wherever brands run.