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SKAN industry benchmarks & best practices

Спикеры
Gil Or Product Manager, AppsFlyer
Priya Bhasin Director of Product, AI/ML, Moloco

Key highlights:

  • How to master conversion values smoothly and easily with Conversion Studio templates
  • How various industries are optimizing their SKAN strategies
  • Tips for scaling your iOS campaigns
  • SKAN adoption trends

What’s in the video:

Getting started with conversion value schemas in SKAN can be tricky. You might be asking yourself how to make the most of those 64 conversion values, which events to focus on, and whether your revenue reports will be accurate.

This webinar, co-hosted by AppsFlyer and Moloco, breaks down how various industries are tackling these questions and offers practical advice on building a schema that fits your needs. You’ll gain insights into optimizing your approach, ensuring your SKAN reports are both precise and actionable.

Watch recording here

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