African mobile marketing insights

Every resource, insight and growth strategy marketers need to create a successful mobile business in Africa

[Report] How Mobile apps are transforming finance in Africa

For the second year in a row, AppsFlyer and Google have teamed up to bring you an in-depth insight into the African mobile apps landscape. This year, we’ve doubled down on one of the fastest-growing sectors: Finance.

Resources

Thanks!

Educational Videos

Learn How Kuda Bank Grew to Millions of Users From Bradley Want, VP of Growth

How to successfully market your app in Africa: Top tips from Google [MAMA Minute]

Workshops

Top mobile marketing strategies for finance apps in Africa

How to optimize your mobile marketing in Africa’s mobile-first economy?

Events & Webinars

Yuval Isaacs, AppsFlyer’s Account Executive for Africa, explores during a co-hosted event in South Africa with our friends from Appnext in July 2022, how marketers can level up their mobile app User Acquisition strategies and
grow their business with Mobile Measurement data solutions.

The webinar features an AppsFlyer expert sharing our latest findings, data, and insights into how mobile apps are transforming finance in Africa. The session is complemented by a fireside chat with Oluwapelumi Oyetimein, Growth and Performance Expert, Executive President at DigiClan Africa.