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DMA (Digital Markets Act)
Master DMA compliance with essential insights and resources.
Read moreWe’re extending the beta period for Enriched Engagement Types to ensure clients and partners are fully prepared to leverage its benefits across the industry. The official launch is shifting to a later date in order to guarantee a smooth transition for all stakeholders.
The app is preloaded at the factory or is preloaded during device activation. Alternatively, a wizard prompts users to download the app when the device is first activated.
When the user engages with an ad or with a push message, the app is automatically downloaded and installed on the device without redirecting to an app store.
An ad click, QR code scan, deep link, or another click that redirects the user to the app or relevant app store to download the app.
A click that continues the user within the intended journey, engaging with the ad, and does NOT direct to the app store or to launch the app.
An engaged view is when a meaningful view takes place, within skippable videos, rewarded videos, or storekit rendered ads.
An ad view is when an ad is rendered, and an impression takes place. Some examples are banners, interstitials, or non engaged videos.
When a user listens to an audio ad, such as a podcast ad.