Metric A
Average order value (AOV)
ARPDAU
ARPPU
ARPU
Churn rate
Click to install time (CTIT)
Click-through rate (CTR)
Conversion rate (CVR)
Cost per action (CPA)
Cost per click (CPC)
CPCV
Cost per engagement (CPE)
Cost per install (CPI)
Cost per lead (CPL)
Cost per mille (CPM)
Cost per view (CPV)
Customer acquisition cost (CAC)
Daily active users (DAU)
Effective cost per mille (eCPM)
Engagement rate
Lifetime value (LTV)
Monthly active users (MAU)
Predicted lifetime value (pLTV)
Retention rate
Return on ad spend (ROAS)
Return on investment (ROI)
Uninstall rate
View-through rate (VTR)
Weekly active users (WAU)
Metric A
VS
Metric B
Average order value (AOV)
ARPDAU
ARPPU
ARPU
Churn rate
Click to install time (CTIT)
Click-through rate (CTR)
Conversion rate (CVR)
Cost per action (CPA)
Cost per click (CPC)
CPCV
Cost per engagement (CPE)
Cost per install (CPI)
Cost per lead (CPL)
Cost per mille (CPM)
Cost per view (CPV)
Customer acquisition cost (CAC)
Daily active users (DAU)
Effective cost per mille (eCPM)
Engagement rate
Lifetime value (LTV)
Monthly active users (MAU)
Predicted lifetime value (pLTV)
Retention rate
Return on ad spend (ROAS)
Return on investment (ROI)
Uninstall rate
View-through rate (VTR)
Weekly active users (WAU)
Metric B