App marketing is all about the data - but how do you know what to measure? Quickly compare metrics to be sure you're tracking what matters, giving you confidence in your campaign decisions.
• Guides decisions on pricing and product offering
• Provides insight into purchasing behavior
• Indicates overall profitability and growth opportunities
• Offers an easy way to identify your top-performing channels and creatives
• Indicates where a campaign isn’t having the desired impact
• Informs your Google Ads quality score
• Use cross-selling and upselling to increase purchase value
• Design a loyalty scheme to reward repeat purchases
• Offer volume discounts or time-limited deals to encourage larger purchases
• Improve your user experience and invest in customer service
• Research your audience and build strong personas
• Invest in creatives that resonate with your audience – show how you solve their problems
• Continually test and refine your campaigns
