App marketing is all about the data - but how do you know what to measure? Quickly compare metrics to be sure you're tracking what matters, giving you confidence in your campaign decisions.
• Shows how effective you are (or not) at retaining users
• Provides insight into when and why users leave, so you can improve the experience
• Can highlight issues in the marketing funnel, eg poor targeting or an ill-defined proposition
• Helps with forecasting and strategic campaign decisions
• Shows you where to focus activity for UA and re-engagement
• Boosts profitability
• Improve the user experience and invest in customer service
• Gather user feedback to improve your offering
• Ensure your ad messaging aligns with the product experience (set realistic expectations)
• Review your audiences and channels to ensure you’re reaching your ideal users
• Keep improving overall user experience, from onboarding to purchase and support
• Connect LTV to attribution data
• Encourage upselling and cross-selling
• Use push notifications to re-engage users, and build loyalty through earned media
