App marketing is all about the data - but how do you know what to measure? Quickly compare metrics to be sure you're tracking what matters, giving you confidence in your campaign decisions.
• Helps with attribution – shows which sources drive action for pure performance measurement
• Shows the value of users further down the funnel
• For media sources, attracts high-performance marketers
• Good for engaging with high-quality users
• Low risk to the advertiser
• Good for measuring actual engagement and conversions
• Make sure you’re reaching the right audience
• Improve your creative to drive action
• Raise your ad quality score
• Protect yourself from fraud
• Open with a strong hook
• Rotate several creatives and optimize them for different devices (multiple formats/aspect ratios)
• Broaden your audience
• First optimize your CPI, then build on this by using CPCV with a focused audience
