App marketing metrics comparison

CPC is a metric that tells online advertisers how much they paid for every click on their ad.

CPV is a pricing model for video ads, where an advertiser pays the publisher each time a user views their video.

Advertisers and publishers

Advertisers and publishers

• Helps control costs and maximize ROI
• Helps you understand ad performance
• Focuses on engaged audience

• Cost effective – advertisers only pay for full views (or a set duration)
• Indicates whether users find your video ads engaging

• Refine audience and keywords to improve your quality score
• Expand your reach
• Adjust bids based on key criteria
• Prevent fraud

• Measure CPV alongside other metrics (CPM, CPI, CPCV) for the full picture
• Optimize your video ad campaigns – refine targeting, landing pages, and keywords
• Create high-quality, interesting videos
• Test different versions with your audience

Cost per click (CPC)

Cost per view (CPV)