App marketing is all about the data - but how do you know what to measure? Quickly compare metrics to be sure you're tracking what matters, giving you confidence in your campaign decisions.
• Helps control costs and maximize ROI
• Helps you understand ad performance
• Focuses on engaged audience
• Provides a high-level view of marketing spend and its effectiveness
• Helps justify marketing activity
• Informs long-term strategic planning and budget allocation
• Refine audience and keywords to improve your quality score
• Expand your reach
• Adjust bids based on key criteria
• Prevent fraud
• Ensure accurate attribution data
• Measure what matters and avoid vanity metrics
• Look at the whole funnel
