App marketing is all about the data - but how do you know what to measure? Quickly compare metrics to be sure you're tracking what matters, giving you confidence in your campaign decisions.
• Good for engaging with high-quality users
• Low risk to the advertiser
• Good for measuring actual engagement and conversions
• Useful when you want to build awareness and recognition through maximum exposure
• No budget surprises – advertisers pay a fixed price for the impressions
• Open with a strong hook
• Rotate several creatives and optimize them for different devices (multiple formats/aspect ratios)
• Broaden your audience
• First optimize your CPI, then build on this by using CPCV with a focused audience
• Compare costs for platforms, locations, and timings to determine the value of your impressions
