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A plan for every app

Fuel growth and maximize your budget with the industry’s #1 measurement partner.

Zero

Free

Ideal for apps seeking a simple tool for owned media activities*

Sign up
  • Land your first installs
  • Create smooth discovery to install experiences

*Not suitable for apps with paid activities

*Zero plan includes a Welcome Package with 12K free conversions for the first year, core marketing analytics, and 30 days of access to select premium add-ons.

Growth

Pay-as-you-go

Best for startups requiring basic measurement as they start their paid campaigns

Sign up
  • Kickstart app growth
  • Measure paid campaigns with basic mobile attribution
  • Boost engagement with seamless journeys

*Growth plan includes a Welcome Package with 12K free conversions for the first year, core marketing analytics, and 30 days of access to select premium add-ons. Following the Welcome Package, conversions are priced at $0.07 each.

Most popular

Enterprise

Custom pricing

Perfect for brands aiming to efficiently scale their revenue with a tailored plan

Request a demo
  • Increase revenue with cross-channel attribution insights
  • Overcome marketing signal loss
  • Maximize ROAS
  • Scale user acquisition
  • Increase engagement and LTV
  • Boost efficiency with AI insights
  • Detect and prevent mobile fraud

Not here for your app? Learn more about AppsFlyer for Agencies or Partners

Compare plans

Want to know which plan is right for you? Here are all the details.

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Zero

Sign up

Growth

Sign up

Enterprise

Request a demo

Attribution

Mobile attribution
 
 
 
Real-time mobile measurement and reporting Including clicks, impressions, organic and non-organic installs, re-installs, re-engagements, sessions, uninstalls, and more
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Multi-touch attribution
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Configurable, rich in-app events Measurement of configurable post-install events and attribution to their respective media sources
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Configurable lookback windows Including configuration of click and view-through lookback windows
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Customizable targeting validation rules Includes customization by campaign name, device type, Geo, OS version, and more
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SKAN Conversion Studio Smart SKadNetwork conversion value manager
Single Source of Truth 1.0 AppsFlyer deduplicates data from multiple attribution methods like IDFA, IDFV, SKAN, Apple Search Ads, and so on, and gives a complete picture of app campaign performance.
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SKAN Null CV modeling
SKAN CV recommendations
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SKAN LTV Modeling includes SKAN d7 revenue
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Partner API & data management
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Support for domestic ChinaIncluding exclusive in-country support, data storage on relay servers, and deep integrations with domestic media partners, such as Tencent Social Ads
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Cross-platform attribution
Real-time cross-device and web attribution
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Conversion path visualization
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CTV/OTT attribution
CTV/OTT attribution and measurement
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SDKs and plugins
Support for all major platforms and plugins
SDK-less (S2S APIintegration)
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Marketing analytics

Cohort and retention reports
 
Customizable dashboards
 
Activity dashboard
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LTV analytics
 
Pivot reports
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AppsFlyer mobile app
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Advanced analytics & APIs
Programmatic cohort analytics API
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Aggregated data API
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Aggregated Data report export

Customer experience and engagement suite

Customer experience
Custom redirection Platform-agnostic, smart app store redirection, easily customizable via the AppsFlyer dashboard
iOS Universal Links & Android App Links
Custom short links Short clean links for placement in SMS, push notifications and anywhere the link is visible
Branded links A custom domain / URL of your choice for your campaigns (i.e. click.yourbrand.com)
Support for domestic China Includes support for Chinese devices and social media channels
Deferred deep linking
Engagement
Web-to-app banners (Smart Banners™)
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Referrals & user invites
Social media landing pages* Predesigned mobile templates, with a friendly WYSIWYG editor
QR codes
Email service provider (ESP) integrations
Deep linking API
OneLink APIProgrammatic creation of up to 250K deep links per day
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ROI reporting

Basic ad spend reporting
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Real-time ad spend aggregation and reporting
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CSV uploads
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Data corrections
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Agency fee cost calculation
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Retargeting cost data
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Cost ETL
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Cost API integrationsIncludes Facebook, Google, Snap, Tiktok Ads, and more
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Store Receipt-Validated In-App Purchases measurement
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Real-time impression level ad-revenue measurement
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In-App Subscription revenue measurement
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Audience segmentation

Custom audiences Includes full customization of audiences from other systems, like BI and CRM, your own data, partners and more
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Exclusion lists
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A/B split testing
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Audience campaign analytics
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Audience size and overlap visualization
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Dynamic sync with 90+ API partners Includes Adobe Audience Manager, AppLovin, Facebook, Snapchat, TikTok Ads, and more
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Audience ingestion through CSV/API
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Audience enrichment with 1st party data
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Owned media segmentation
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Built in consent management
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Incrementality lift testing & measurement

Impact based measurement through RCT RCT = Randomized Control Trials
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Incremental KPIs iROAS & incremental revenue
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Automated Incrementality experiments
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Fraud protection

Basic fraud protection
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Advanced fraud protection (Protect360™) Includes protection against install hijacking, device farms (deviceID reset fraud), click flooding, bots, invalid traffic, SDK hacking, fraudulent in-app events, fake purchases, and more
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Advanced behavioral biometrics Includes device measurements such as battery status, gyroscope (device orientation and rotation), accelerometer (tilt sensing), IP, location, and more
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Post-attribution protection
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Advanced anomaly detection
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In-app event and CPA fraud protection Includes detecting and blocking of fake purchases, levels achieved by fraudulent actions, and more
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Fraud validation rules Includes click-to-install-time (CTIT), app version, customer User ID (CUID), and more
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Professional fraud analysis
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Raw Data and APIs

Push API
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Pull API
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Data Locker Storage of every single data point sent to AppsFlyer including organic data, full attribution and engagement data, session data, click data, and more
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Data report exports
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Integrations

Media partners
Direct publishers & SRNs Includes Facebook, Google, Apple Search Ads, Twitter, Snap, TikTok Ads, Verizon Media, Weibo Ads, MyTarget, and more
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Ad networks Includes ironSource, Applovin, Unity, Vungle, Digital Turbine, and more
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Domestic China ad networks Includes Tencent AMS, Ocean Engine, Kwai Ads, Baidu , Ali UC, and more
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Marketing partners Includes Kenshoo, Bidalgo, Amobee, Smartly, Appier, and more
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DSPs (Demand-side platforms) Includes The Trade Desk, MediaMath, Appreciate, Liftoff, and more
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Remarketing networks Includes Criteo, Remerge, Jampp, Adikteev, and more
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Tech partners
ESPs (Email service providers) Includes Adobe Campaign , Salesforce Marketing Cloud (Exact Target), Oracle Responsys, Braze, SendGrid, and more
Customer data platforms Includes Segment, mParticle, Tealium, SimonData, Adobe Experience Platform Launch, and more
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Campaign management platforms Includes Partnerize, Impact, MetricWorks, Sprinklr (Nanigans), Appsumer, and more
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Customer engagement platforms Includes Braze, Leanplum, Airship, Iterable, and more
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Marketing cloud platforms Includes Adobe Experience Cloud, Oracle Marketing Cloud, Salesforce Marketing Cloud, IBM Marketing Cloud, and more
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Product analytics platforms Includes Mixpanel, Amplitude, Google Analytics, Localytics, Adobe Analytics, and more
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Affiliate marketing and platforms Includes Tune, Everflow, Button, Impact, and more
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TV & OTT attribution platforms Includes TVSquared, Tatari, Admo.TV, Havas EdgeTV, iSpot, and more
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AppsFlyer solutions partners Includes 3,000+ agencies such as GroupM, Omnicom, Publicis, Dentsu, Havas, IPG, M&C Saatchi, MightyHive, and more
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Partner marketplace

Compliance and security

Compliance
iOS 14+
Android 12
SSAE16 SOC2
ePrivacy
TRUSTe
ISO 27001, 27017, 27018, 27032
CSA STAR
EU-US, Swiss-US Privacy Shield
Data protection compliance under GDPR, CCPA, LGPD and more Complies with all data protection regulations under “the right to be forgotten”
OpenDSR (Data Subject Request) API
Enhanced access
2-factor-authentication (2FA)
Login and password management
Single sign-on (SSO)
User management
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Audit log
Audit log
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API usage logs

Support and services

Self-service help center
Email support
Dedicated Customer Success Manager
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Migration & onboarding support
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Advanced online & onsite training access
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You’ll be in good company

Frequently asked questions

What is included in the AppsFlyer Welcome Package?

The AppsFlyer Welcome Package includes:

  • 12,000 free conversions to be used within the first 12 months of signing up.
  • Access to core marketing analytics tools.
  • SKAdNetwork support for iOS campaign measurement.
A 30-day trial of select premium add-ons, including:
  • Raw Data API Access.
  • API Analytics Suite.
  • Custom Dashboards.
The 30-day trial period for the premium add-ons begins immediately upon completing the sign-up process. After the trial ends, continued access to these features requires a subscription to the respective premium plans.

How do I switch or upgrade to a different plan?

You can switch or upgrade to a different plan at any time by simply heading over to “my plan” under your account within the AppsFlyer platform.

Is there a free trial for paid plans?

Both the Zero and Growth plans get a special one-time bonus: your first 12,000 conversion measurements are free and you get access to AppsFlyer’s add-ons free for 30 days. This is non-inclusive of premium features included in the Enterprise plan.

What is a conversion?

A conversion is a successful app install or user action that your efforts drove and that you measured with AppsFlyer. This can be an app install, a re-engagement, or a re-attribution driven by a campaign that you are measuring with AppsFlyer. “Organic” installs or actions, those that AppsFlyer does not attribute, are not counted as conversions and are totally free.

What are AppsFlyer’s premium features?

Premium features include API access, Protect360 – Fraud Protection Suite, Audiences – Audience Segmentation, Data Locker, and more.

What are my payment options?

We accept all major credit cards, PayPal and (in select countries) direct debit.

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