Product Updates

The Activity Dashboard is fully adopting the Unified view type, ensuring consistency across all metrics. Previously, some metrics like Sessions were based on UA, while others like Revenue were already Unified. With this update, DAU, MAU, Sessions, and other session-based metrics will now include retargeting users, providing a more complete picture of campaign performance.

Custom Metrics gives you the flexibility to define and analyze what matters most. Measure, analyze, and optimize with precision. Build custom metrics from scratch or use templates to streamline your analysis and get started fast. Now available for all account members in the My Dashboards beta.

Identify trends faster in the “My Dashboards” beta with up to 10 metrics in a single chart. Compare performance across impressions, installs, and spend, or use the new combo chart with multiple Y axes for clearer insights. Customize views to track key relationships and improve decision-making.

You can now get all your cost data that is more accurate with 15% less discrepancies by ingesting it directly with Cost ETL to Snowflake, BigQuery, Azure, Yandex Cloud, and more. Set your preferred update times and receive accurate, fresh data ready for analysis.

The lookback window for probabilistic modeling on PC, Console, and CTV apps has been extended from 24 hours to 7 days, enabling more accurate attribution for longer user journeys and improving campaign measurement and decision-making.

Meta now supports ad revenue-based optimization for Android apps, enabling you to target high-value users who generate significant in-app revenue. This update helps improve ROAS by focusing on users likely to engage with ads while optimizing revenue measurement for both ads and purchases.

AppsFlyer has partnered with Samsung to introduce preload referrer measurement, enabling brands to track the full funnel – from app preload to first launch – with complete measurement, LTV insights, and detailed reporting for preload campaigns.

You can now analyze your marketing data effortlessly using natural language with the new AI chat feature in “My Dashboards” available to all beta users. This simplifies data exploration, speeds up decision-making, and empowers you to find insights independently – no technical skills required. Look for the spark icon to start asking questions, refine queries, […]

The Sandbox Attribution Dashboard now supports total revenue metrics for in-app purchases, allowing you to measure not only app installs but also the revenue outcomes of your mobile ad campaigns. This update provides deeper insights into campaign performance, helping you optimize for users who drive higher revenue and improve overall ROAS through a more comprehensive […]

SSOT now supports presenting in-app events and revenue metrics outside the SKAN conversion scheme, available in the SSOT dashboard and DataLocker. This enhancement provides a unified view of all events, eliminating the need to switch between dashboards for analysis.