Enhance Meta measurement solution, providing a complete and accurate view of iOS campaigns by combining Meta’s Advanced Aggregated Event Measurement (AEM) signals with our modeling, offering full coverage for both ATT opt-ins and opt-outs. Customers benefit from complete iOS attribution and LTV for Meta campaigns with unified insights under one Single Source of Truth, while […]
Smart Banners now automatically forward Meta and Google click IDs (gclid, gbraid, wbraid, fbclid) from incoming URLs to outgoing URLs, simplifying the process of sending postbacks for conversions that start in Meta or Google web campaigns and continue into web-to-app flows. This eliminates the need for manual configuration, making it easier to optimize campaigns and […]
Sandbox attribution aggregated results are now available for ad networks, as AppsFlyer translates and decodes reports from the Android Privacy Sandbox Attribution API. This new Data Locker report allows ad networks to access attribution data directly, improving campaign optimization and ensuring consistent reporting across networks, reducing discrepancies for a smoother experience for our mutual customers.
The new “Investigate” view in Creative Optimization provides a comprehensive analysis of scene and text features within your creatives. This view offers aggregated data on feature appearances, showing their percentage and time distribution. A visual timeline highlights feature locations, allowing easy comparisons across creatives. Users can also play creatives, jump to specific features, and customize […]
The new AI-powered capability allows Creative Optimization users to automatically extract text from videos and images, linking it directly to performance data. With a built-in text search bar, you can now easily identify and analyze the most important microcopy in your creatives. This streamlines the process of testing and optimizing text, which previously required significant […]
Ad revenue reports have new fields that you can add to improve data granularity, including fields that detail engagement type, ad revenue ad type, and custom data.
AppsFlyer new SDK version 6.15+, which now supports impression-level ad revenue through the new AdRevenue SDK API, is replacing the older ad revenue SDK connector effecting all ad revenue clients.
The beta version of our first-to-market Sandbox attribution dashboard, based on the Attribution API, is now live. This dashboard enables customers to test and optimize their Android campaigns within the Sandbox, providing hands-on experience and valuable feedback for ongoing refinement.
CTR, CPM, and CPC upper-funnel metrics can be added to Overview dashboard charts and tables. These calculated metrics allow you to understand the efficiency and cost-effectiveness of your ads and creatives and are used as part of a comprehensive campaign performance analysis.
Videos views metrics are now available on your Creative Optimization Dashboard. As video views are significant engagement metrics offering in-depth analysis and insight into user interaction with creative assets, we are adding five new metrics (Video played 25% | 50%| 75% | Video view completed | Video played X%. These metrics are supported by the […]