Product Updates

You can now get all your cost data that is more accurate with 15% less discrepancies by ingesting it directly with Cost ETL to Snowflake, BigQuery, Azure, Yandex Cloud, and more. Set your preferred update times and receive accurate, fresh data ready for analysis.

The lookback window for probabilistic modeling on PC, Console, and CTV apps has been extended from 24 hours to 7 days, enabling more accurate attribution for longer user journeys and improving campaign measurement and decision-making.

Meta now supports ad revenue-based optimization for Android apps, enabling you to target high-value users who generate significant in-app revenue. This update helps improve ROAS by focusing on users likely to engage with ads while optimizing revenue measurement for both ads and purchases.

AppsFlyer has partnered with Samsung to introduce preload referrer measurement, enabling brands to track the full funnel – from app preload to first launch – with complete measurement, LTV insights, and detailed reporting for preload campaigns.

You can now analyze your marketing data effortlessly using natural language with the new AI chat feature in “My Dashboards” available to all beta users. This simplifies data exploration, speeds up decision-making, and empowers you to find insights independently – no technical skills required. Look for the spark icon to start asking questions, refine queries, […]

The Sandbox Attribution Dashboard now supports total revenue metrics for in-app purchases, allowing you to measure not only app installs but also the revenue outcomes of your mobile ad campaigns. This update provides deeper insights into campaign performance, helping you optimize for users who drive higher revenue and improve overall ROAS through a more comprehensive […]

SSOT now supports presenting in-app events and revenue metrics outside the SKAN conversion scheme, available in the SSOT dashboard and DataLocker. This enhancement provides a unified view of all events, eliminating the need to switch between dashboards for analysis.

ROI360 now supports impression-level ad revenue for all major SDK plugins, including Flutter, React Native, and Cordova. This unlocks real-time, granular ad revenue insights and enables SKAN conversion value mapping, empowering better campaign optimization and faster decision-making.

AppsFlyer now supports SRN integration with Amazon Ads, enabling clients advertising Android or FIRE apps via Amazon DSP to measure installs, re-engagements, and in-app events seamlessly across both platforms. This integration leverages the Amazon extensive retail media network and cross-platform capabilities, offering broad ad inventory and advanced targeting, with plans to expand to iOS in […]

Group by keywords and see metrics like Retention, ROAS D7, Conversion Rate to “af purchase” D30, and many more, all in one single table. Relevant only to “My Dashboards” beta group.