SSOT: Day 7 in-app event metrics

By Vera Kopylova

Single Source of Truth users can now optimize their iOS campaigns with modeled day 7 in-app event metrics. Marketers traditionally fine-tune their campaigns with the day 7 eCPA metric, previously measured primarily via the initial SKAN 4.0 postback. With AppsFlyer latest enhancement, however, we’ve expanded measurement capabilities to include modeled day 7 in-app event metrics, providing a comprehensive approach to campaign optimization.