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MARKETING ANALYTICS
Turn insights into actions
Our analytics suite simplifies complex data and gives you a unified view of campaign performance so you can make better, faster marketing decisions at every stage of the user journey
Marketing analytics built for data-driven professionals
Get a deeper understanding of your campaign performance
If you want to reach your marketing KPIs, the data you rely on must be accurate and easy to understand. Our comprehensive mobile analytics tools were built to give you the insights you need to drive conversions, improve customer retention, and increase revenue.
See the full picture for better marketing decisions
Your marketing efforts have countless moving parts. That’s why we provide holistic, cross-channel insights throughout the entire funnel so you can connect the dots across functions and teams for a complete view of all your campaigns.
Take action faster with real-time reporting
Digital marketing moves fast. To improve campaign performance you need the ability to respond quickly. Our real-time reporting and app analytics tools give you the edge you need to optimize your marketing strategy and achieve better results.
Don’t just take our word for it
Key features
When data leads, performance follows. Explore how you can unlock new insights to make campaign decisions with confidence.
Overview dashboard
Get a complete and accurate view of all of your campaigns’ performance in a single dashboard.
Cohort & retention reports
Discover how specific customer segments perform over time in terms of installs, retention, and more.
Incrementality dashboard
Analyze your holdout tests and uncover the incremental lift of your campaigns.
Custom dashboards
Build your own campaign-specific dashboards for daily analysis with our simple drag-and-drop interface.
Pivot tables
Free yourself from complicated spreadsheets and simplify your marketing analysis for clearer marketing insights.
AppsFlyer on the go
Stay up to date on your campaign performance 24/7 with alerts that can be sent to email, Slack, or the AppsFlyer app.
Connect with the tools you already use
Easily import AppsFlyer data into your own BI tools, or integrate with one of our marketing automation partners using our robust API.
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Frequently asked questions
Can I try marketing analytics for free?
Yes, you can sign up free here
Can I use AppsFlyer just for marketing analytics?
Marketing analytics is included with most of our plans but we don’t offer these features separately – they are only available as part of the full AppsFlyer platform.
Can I export my data?
Yes, you can export our aggregated analytics data into your own BI solution using the API or simply download the report via CSV.
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