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AUDIENCE SEGMENTATION
Engage in meaningful conversations
Our audiences solution gives you the insights and flexibility to provide customers with relevant, engaging conversations while preserving their privacy
One centralized place to segment, manage, and amplify your audiences
Send the right message to the right audience, every time
When running remarketing campaigns, reaching the right audience can be a challenge. We help you provide exceptional experiences for your users, while optimizing your budget, by providing clear visualizations of audience overlap, so you don’t send duplicate or contradicting messages.
Understand the real impact of every campaign with incremental measurement
To optimize your remarketing, you need to be able to distinguish the impact of paid and organic engagement. Our incrementality solution provides full visibility into the impact of your remarketing through A/B tests that accurately measure incremental lift.
Leverage data from all of your sources for more effective remarketing campaigns
The better the segmentation of your remarketing campaign, the better the performance. By bringing together all of your data in one place, including additional user-attributes from your BI or CRM, you can provide a more relevant and contextual experience for your customers.
Don’t just take our word for it
Key features
Clear audience insights are the key to better remarketing. Discover how you can drive engagement through meaningful conversations that always respect user privacy.
Audience metrics
Analyze the KPIs associated with each of your audience segments for detailed insights
Incrementality testing
Run sophisticated A/B tests to understand the real impact of your remarketing strategy
Cross-device segmentation
Enable audience segmentation based on how customers engage across multiple devices
User attributes
Segment audiences using static or dynamic characteristics provided directly by your users.
Exclusion lists
Keep down user acquisition costs by excluding existing users when launching on a new network
Connect with all of your partners in just one click
With our extensive list of pre-configured API integrations, syncing with partners is quick and easy
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Frequently asked questions
Are my audiences dynamically refreshed?
Yes. Each of your segments are defined once and kept up to date on the fly.
Are segments synced automatically to partner networks?
Yes. AppsFlyer Audiences automates the process of syncing with each of your segments to one or more networks, no manual work necessary.
How do I know if my audience segments are performing well?
With Audience Metrics, you are able to measure the performance of each audience alongside your most important KPIs. In addition, by measuring the impact of incremental lift, you’ll be able to understand the impact of your remarketing campaigns.
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